Personal follow-up for membership businesses

Run your membership business in one loop

Acquire new members, manage billing, retain people through better engagement, and grow through word of mouth, with personal AI-assisted follow-ups that show you who needs attention and what to say next.

Today

4 people need attention

Sarah

Sarah

At risk

Has not visited in 21 days.

Send a personal check-in.

David

David

Review

Visited 8 times but has not left a Google review.

Ask him personally.

Tanya

Tanya

New lead

Attended two events and viewed the membership page.

Invite her to join.

Marcus

Marcus

Billing

Payment failed yesterday.

Send a warm follow-up.

Why Loop exists

This is what's costing you your growth.

Subscription businesses rarely lose growth in one dramatic moment. They lose it quietly — a few people every week who needed a reason to join, come back, or stay, and never got one.

None of it shows up as a red number today. It shows up months later, as churn you can't explain and growth that stalled.

A tour enquiry answered a day late.
A first visit nobody followed up.
A regular who faded out, unnoticed, until the cancellation email arrived.
Every new lead gets a personal replyevery time.
Every first visit gets a follow-up the next dayevery time.
Every drifting member gets noticed before they cancelevery time.

Loop closes the leaks so nothing depends on someone remembering. There's always an agent in the loop — watching every signal, drafting the message. And always a human in the loop: you, approving every word before it goes.

The problem

Subscription and membership businesses need more than billing management.

Most operators can manage payments, invoices, and renewals. What they need is a simple way to improve acquisition, activation, retention, engagement, and referrals.

Who showed interest?
Who attended an event but never joined?
Who joined but never got activated?
Who has stopped showing up?
Who is happy enough to leave a review?
Who might refer a friend?
Who needs a personal follow-up before they churn?

For many operators, those signals are scattered across forms, Stripe, spreadsheets, inboxes, event tools, Google reviews, social posts, and memory.

Loop brings those signals together and turns them into clear next actions, so operators know who needs attention, why, and what to say next.

Built around people

Growth happens in the moments between payments.

A member attends, brings a guest, posts about what they are building, opens an email, leaves a review, or quietly drifts away. Loop helps operators notice those moments and follow up personally.

Reviews, referrals, guest visits, and word of mouth become visible signals, not things left to memory.

The big idea

Every membership business runs on attention.

The best membership businesses grow because they notice people.

They follow up at the right time, help members feel known, spot when people are drifting, and ask happy members to spread the word.

Loop helps operators do this consistently, without relying on memory, spreadsheets, or generic email blasts.

Loop turns signals into personal follow-up.

someone submits a form
someone attends an event
someone joins
someone has not visited recently
someone's payment fails
someone brings a guest
someone posts about their work
someone has not left a Google review
someone refers a friend
someone is due to renew

Loop then recommends the next action and drafts the message.

Dashboard

See the whole membership business in one place.

Loop gives operators a calm daily dashboard for members, leads, billing, engagement, reviews, and referrals. The useful part is not just the data. It is knowing which person needs attention next.

Loop dashboard

Impact Brixton

842

Active members

+38 this month

27

Needs follow-up

8 high priority

6

Billing issues

3 recovered

14

Review asks

ready to send

Engagement this week

People to follow up

Recommended from recent signals

Tanya

Viewed pricing

Warm lead

Sarah

21 days away

At risk member

David

Review opportunity

Regular member

Nadine

Brought 2 guests

Ambassador signal

3 renewals due this week

Loop has drafted personal reminders.

5 guests became leads

Follow up while they remember the visit.

Operator views

Know the member, then approve the right message.

Loop is not just a list of alerts. Operators can open a person, understand the context behind the recommendation, review the drafted message, and send it in one click.

loop - people / sarah-chen

Sarah Chen

new memberTour bookingHot-Desk Monthlycreative founderAI

38

Engagement

12

Relationship

Loop's understanding - written from 14 signals

Sarah is a freelance product designer who joined 17 days ago after attending two AI workshops. She mentioned in the tour that she has been working solo since her co-founder moved to Berlin and wants to be around other creative founders. She has not visited yet, but she opened both welcome emails.

Signals

Loop drafted an activation message

pending approval

Today

Opened welcome email #2

3d ago

LinkedIn post: Solo again, back to freelance. Time to find my people.

social

5d ago

Joined Hot-Desk Monthly plan

+30 engagement

7d ago

Tour completed

11d ago

Tour booked via landing page

13d ago

Submitted interest form: AI Workshop attendee

16d ago

What's next

Send the activation note based on her tour, email opens, and latest social post.

Latest social post

"Solo again, back to freelance. Time to find my people."

LinkedIn - 5d ago

Operator note

Mentioned co-founder moving to Berlin. Worth checking in on that.

Added by Gerald - 11d ago

today - drafts & messages

Drafts & messages

Review, approve, and send personal follow-ups.

No mass blasts. Loop writes the draft. The operator stays in control.

Tanya Mendes

leadAcquire

Why now - Attended two AI events as a guest and viewed the membership page three times.

Invite her in for a proper look.

Hey Tanya, you've been to a couple of the AI evenings now. I wondered if it might be worth showing you the space properly. Not a sales thing, just a tour. Tuesday or Thursday next week work?

Loop drafted this from 4 signals - not yet messaged

David Pereira

at riskRetain

Why now - Engagement score down 28 points and has not visited in 31 days.

Send a personal bring-back, not a survey.

David, I noticed you've not been in for a few weeks. No agenda, just wanted to check you're okay. If something about the space is not working, I want to know.

Loop drafted this from 7 signals - last messaged 4 months ago

What Loop handles

One practical place for the full membership journey.

Manage the membership

Keep your membership in one place.

Loop gives operators a simple place to manage members, plans, payment status, renewals, cancellations, and failed payments.

Member profiles
Membership plans
Payment status
Renewal dates
Failed payment follow-ups
Cancellation tracking
Notes and relationship history

Acquire new members

Turn interest into paying members.

Loop helps operators capture interest through landing pages, forms, event signups, referral links, offers, and other lead capture tools. It tracks where people came from, what they engaged with, and how warm they are, then helps the operator follow up personally.

Landing pages
Forms
Event signups
Referral links
Lead source tracking
Intent tracking
AI-drafted follow-ups

Retain members through engagement

Retain members by understanding them better.

Loop helps operators build a richer picture of each member: what they care about, what they are working on, what they attend, what they use, and what support they may need. This makes follow-up more useful and personal.

If a member posts that they are launching a product, Loop can suggest inviting them to a founder event or offering useful support.

Member interests
Event attendance
Usage signals
Notes from conversations
Connected social profiles, where members choose to share them
Public updates and activity
Personalised engagement suggestions

Reduce churn

Spot drift before members disappear.

Loop detects when members are becoming inactive, disengaged, overdue, or at risk. Instead of sending generic messages, Loop helps operators send relevant, personal notes based on what the member actually cares about.

Inactivity alerts
Churn risk signals
Failed payment follow-up
Renewal reminders
Smart check-ins
AI-drafted retention messages

Grow through word of mouth

Turn happy members into your growth engine.

Loop helps operators identify the people most likely to refer others, bring guests, leave reviews, upgrade, or become ambassadors. It can connect to Google Business Profile to see who has not reviewed yet, then help the operator ask personally.

David has visited 8 times and attended 3 events but has not left a Google review. Loop drafts a personal review request.

Referral tracking
Guest tracking
Google review prompts
Upgrade opportunities
Ambassador signals
Personal referral asks
Word-of-mouth follow-ups

How it works

Loop turns the work of follow-up into a simple daily rhythm.

1

Capture the signal

A lead joins, a member attends, a payment fails, someone brings a guest, or a review opportunity appears.

2

Understand the person

Loop looks at their membership status, activity, interests, history, and relationship with the business.

3

Recommend the next action

Loop shows who needs attention and why.

4

Draft the message

Loop writes a personal follow-up in the operator's voice.

5

Approve and send

The operator stays in control. No mass blasts. No spammy automation.

6

Track the outcome

Loop learns what happened next: joined, replied, renewed, referred, reviewed, ignored, or churned.

Product focus

Your daily membership command centre

The most important screen in Loop is Today. Every morning, operators can see who needs attention, why they need attention, what action to take, and what message to send.

New lead

Tanya attended two events and viewed the membership page. Invite her to join.

At risk

Sarah has not visited in 21 days. Send a personal check-in.

Billing

Marcus's payment failed yesterday. Send a warm reminder.

Review

David is a regular but has not reviewed you on Google. Ask personally.

Referral

Nadine brought two guests this month. Invite her to share a referral link.

Who it is for

Built for membership businesses, not sales teams.

Loop is for operators who depend on long-term relationships, repeat engagement, and word of mouth.

coworking spaces
members clubs
gyms
creative communities
cultural spaces
business communities
accelerators
hospitality memberships
local membership organisations

Coming to Loop

AI that knows every member by name.

Not a chatbot. Not a dashboard. One mind that reads every signal your business gives off — every payment, every visit, every silence — and hands you the few people who need you today, with the message already written in your voice.

It never sleeps. It never forgets. Nothing sends without you.

Always an agent in the loop

LoopAI reads every signal your business gives off — around the clock, across every member — and catches the moment each person needs you.

Always a human in the loop

Every message is yours — your voice, your judgement, your final say. Nothing reaches a member without your approval.

StripeSign-upsCheck-insReviewsWhatsAppYour numbers

Stop letting members slip through the cracks.

Loop helps you manage the whole membership journey, from first interest to payment, engagement, retention, reviews, referrals, and growth.

Join the waitlist

Join the Loop waitlist

We are working closely with the membership businesses where Loop can help most. The waitlist is a short qualification flow, so we can contact the right companies and avoid wasting time for everyone else.

The flow asks about your business type, website, social profiles, team size, and which systems you would want Loop to connect first.

Join the waitlist

If there is a fit, we will contact you. No spam, no mass blasts.