For subscription & membership businesses

This is how AI grows a subscription business.

Not a chatbot. Not another blast tool. Loop watches every signal — your website, your inbox, payments, events, even the front door — works out who needs your attention today, and drafts the message in your voice. You approve every word.

Join the waitlist See how it works

Built by the operator of Impact Brixton and BCC Members' Bar — and running both, every day.

Follow up

4 people need you today

Tanya

New lead

Enquired about coworking on your website 12 minutes ago.

Reply while it's warm.

Sarah

At risk

Has not been in for 21 days. Usually visits twice a week.

Send a personal check-in.

Marcus

Billing

Payment failed yesterday. Member for two years.

A warm nudge, not a dunning email.

David

Review

Visited 8 times but has never left a Google review.

Ask him personally.

Why Loop exists

This is what's costing you your growth.

Subscription businesses rarely lose growth in one dramatic moment. They lose it quietly — a few people every week who needed a reason to join, come back, or stay, and never got one.

None of it shows up as a red number today. It shows up months later, as churn you can't explain and growth that stalled.

A website enquiry answered a day late.

A first visit nobody followed up.

A regular who faded out, unnoticed, until the cancellation email arrived.

Every new lead gets a personal reply within the hour — every time.

Every first visit gets a follow-up the next day — every time.

Every drifting member gets noticed before they cancel — every time.

Loop closes the leaks so nothing depends on someone remembering. There's always an agent in the loop — watching every signal, drafting the message. And always a human in the loop: you, approving every word before it goes.

The honest answer

AI's real superpower isn't writing. It's attention.

You already know what grows a membership business: noticing people, and following up at the right moment in a voice they recognise.

What stops you isn't knowledge — it's attention. The signals are scattered across your website, Stripe, WhatsApp, your inbox, event lists, the till and the front door. No person can watch all of it, all day.

An AI can. That's the whole idea.

Loop reads every signal, picks the person who matters most right now, and drafts what to say.

someone enquires on your website

someone books a tour, then goes quiet

a first-timer visits and never comes back

a payment fails

someone WhatsApps and nobody replies

a regular hasn't been in for three weeks

a happy member never left a review

someone attends two events but never joins

someone's renewal is coming up

a member brings a guest who could join

Plugged into reality

Loop doesn't ask you to fill in a CRM.

A system you have to update is a system that goes stale. Loop connects to the places your business already happens and keeps itself up to date — so its picture of every member is live, not last month's.

Your website

Enquiries, tour bookings, sign-ups and page visits — captured the moment they happen.

Stripe

Payments, failed charges and new subscriptions, translated into people to act on.

Replies land against the right person. A lead left waiting gets flagged within the hour.

The channel your members actually use, in the same queue as everything else.

Events

Guest lists become people to welcome, invite and follow up — never a blast list.

Google Search & Analytics

See demand for each product you sell, from search impression to paid member.

Google reviews

Know who's happy — and who you've never actually asked.

Xero

Revenue and cost base, month by month, next to the membership numbers.

The till

Bar and shop sales become part of each member's story, not a separate system.

The front door

Check-ins and door access tell you who actually shows up — the truest signal there is.

How it works

One loop, running all day: signal to sent, in your voice.

A signal fires

An enquiry lands, a tour is booked, a payment fails, a regular goes quiet, a guest keeps coming back.

Loop understands the person

Their history, their plan, what they attend, what they said in the tour, how they use the space.

It picks who matters today

Not a dashboard of everything — a short list of the people worth your attention right now, and why.

It drafts the message

A personal note in your voice, from the actual context. The first message never sells.

You approve and send

Edit it, send it, or bin it. Nothing leaves without a human deciding it should.

Loop learns what happened

Replied, joined, came back, renewed, referred — the outcome feeds the next recommendation.

Inside Loop

Know the person, then approve the message.

Loop is not a wall of alerts. Open a person and you see what the AI sees — every signal, in plain English — then the drafted note, ready to edit, approve, or bin.

loop - people / sarah-chen

Sarah Chen

new memberTour bookingHot-Desk Monthlycreative founderAI

Engagement

Relationship

Loop's understanding - written from 14 signals

Sarah is a freelance product designer who joined 17 days ago after attending two AI workshops. She mentioned in the tour that she has been working solo since her co-founder moved to Berlin and wants to be around other creative founders. She has not visited yet, but she opened both welcome emails.

Signals

Loop drafted an activation message

pending approval

Today

Opened welcome email #2

3d ago

LinkedIn post: Solo again, back to freelance. Time to find my people.

social

5d ago

Joined Hot-Desk Monthly plan

+30 engagement

7d ago

Tour completed

11d ago

Tour booked via landing page

13d ago

Submitted interest form: AI Workshop attendee

16d ago

What's next

Send the activation note based on her tour, email opens, and latest social post.

Latest social post

"Solo again, back to freelance. Time to find my people."

LinkedIn - 5d ago

Operator note

Mentioned co-founder moving to Berlin. Worth checking in on that.

Added by Gerald - 11d ago

loop - follow up / drafts

Drafts & messages

Review, approve, and send personal follow-ups.

No mass blasts. Loop writes the draft. You stay the voice.

Tanya Mendes

leadAcquire

Why now - Attended two AI events as a guest and viewed the membership page three times.

Invite her in for a proper look.

Hey Tanya, you've been to a couple of the AI evenings now. I wondered if it might be worth showing you the space properly. Not a sales thing, just a tour. Tuesday or Thursday next week work?

Loop drafted this from 4 signals - not yet messaged

David Pereira

at riskRetain

Why now - Engagement score down 28 points and has not visited in 31 days.

Send a personal bring-back, not a survey.

David, I noticed you've not been in for a few weeks. No agenda, just wanted to check you're okay. If something about the space is not working, I want to know.

Loop drafted this from 7 signals - last messaged 4 months ago

Know your numbers

See the whole business, month by month.

Loop is also the scoreboard. A funnel for each product you sell — from Google search to paid member — so you can see where demand is real and where it's leaking. Members and MRR from your own roster. Revenue against cost base, straight from your accounts.

And because every number sits next to the people behind it, the answer to "why is this down?" is never a mystery — it's a list of names to follow up.

Performance

June 2026

← MayJune

412

Members

£17.4k

MRR

New this month

At risk

Virtual office

£3,600 MRR

12,400

1,860

Visitors

214

Enquiries

Joined

Co-working

84 day passes

8,900

1,240

Visitors

Enquiries

Joined

Meeting rooms

Opportunity: demand up 22%

5,200

780

Visitors

Enquiries

Booked

Revenue £24.1k · Cost base £16.8k

Pulled from your accounts each morning — not a spreadsheet you maintain.

Why members trust it

Software that refuses to blast.

One personal message at a time only works if it stays personal. So the guardrails aren't a policy — they're built into the product, and they can't be switched off.

No 'send to everyone' button.

It doesn't exist in the product — not hidden, not planned. It never will.

A hard cap on outreach.

No one receives more than two personal notes a week. The software enforces it, not a policy doc.

The first message never sells.

First contact is one short, honest question. The ask can wait for the second or third note.

One reply settles the queue.

When someone answers, Loop stands down on them until something genuinely new happens.

'Never contact' means never.

Opt-outs stick to the address itself — a re-imported spreadsheet can't resurrect anyone.

Every message is signed by a person.

Whoever approved it, sent it — in their name, from your own address, in your own voice.

The payoff: your members learn that a note from you is always worth opening. That trust is the asset everything else compounds on.

Built around people

Growth happens in the moments between payments.

A member attends, brings a guest, posts about what they are building, opens an email, leaves a review, or quietly drifts away. Loop helps you notice those moments and follow up personally.

Reviews, referrals, guest visits, and word of mouth become visible signals, not things left to memory.

Built in the field

Made by an operator, not a marketing department.

Loop runs Impact Brixton — a coworking space and community in South London — and BCC Members' Bar, every day. It answers their leads, welcomes their first-timers, chases their failed payments, fills their events, and notices their regulars before they lapse.

Every feature exists because one of those businesses needed it on a real morning — not because a roadmap said so. If it doesn't help an operator keep a member or win one, it doesn't ship.

We're now opening Loop to a small number of businesses like yours.

Who it is for

Built for membership businesses, not sales teams.

Loop is for operators whose growth compounds through relationships, repeat visits, and word of mouth — not ad spend.

coworking spaces

members' clubs and bars

gyms and studios

virtual office providers

creative communities

cultural venues

accelerators and business communities

local membership organisations

Stop letting people slip through the cracks.

Put an agent in the loop — one that watches everything, drafts in your voice, and never sends a word you didn't approve.

Join the waitlist

Join the Loop waitlist

We are working closely with the membership businesses where Loop can help most. The waitlist is a short qualification flow, so we can contact the right companies and avoid wasting time for everyone else.

The flow asks about your business type, website, social profiles, team size, and which systems you would want Loop to connect first.

Join the waitlist

If there is a fit, we will contact you. No spam, no mass blasts.